MMF – The Transparency Guide
For the last two years the Music Managers Forum has been educating the artist and management community about the inner workings of the streaming business through the ‘Dissecting The Digital Dollar’ project.
This included the series of ‘Digital Dollar’ roundtables involving artists, songwriters, labels, publishers, lawyers, accountants and lots of artist managers.
One of the key issues raised during the roundtables was the need for more transparency in the digital music market. To achieve greater transparency, managers need to be clearer about what specific data and information is required for artists to fully understand and capitalize on the potential of the rapidly expanding streaming sector.
This Transparency Guide seeks to do just that, identifying twenty pieces of data and information, and explaining how they fit into the development and growth of each artist’s business.