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Introduction To Exporting – How To Sell To International Markets

This guide is designed to help Canadian companies learn about international markets and how they can do business there. If you believe you have a product or service that might do well abroad, the guide can help you decide how – or whether – you should proceed. It concentrates on providing basic, practical information and supplements it with links to many other resources that will help you plan and carry out your export strategy.

The international market is enormously varied and extremely competitive, but the basic principles of exporting are quite straightforward. Many Canadian companies have used them to succeed abroad, and your company may be ready to do the same.