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Associate Professor Marketing Communications
Emerson College

Dr. Kristin J. Lieb is an Associate Professor of Marketing Communication at Emerson College. Before arriving at Emerson, Lieb held numerous marketing and business development positions in the music industry, including posts with Atomic Pop and Newbury Comics Interactive. She also worked as a researcher for Harvard Business School and as a freelance writer for Billboard and Rolling Stone. Lieb published her first book, Gender, Branding, and The Modern Music Industry: The Social Construction of Female Popular Music Stars, with Routledge in 2013. Her latest work, “Pop Stars Perform ‘Gay’ For The Male Gaze: The Production of Fauxmosexuality in Female Popular Music Performances and Its Representational Consequences” appears in Production Studies, The Sequel! (Routledge 2015).