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General Manager
Prolifica Management

Alison Lamb works at Prolifica Management as day-to- day manager for You Me at Six, Circa Waves and Maximo Park. Alison’s role involves daily management and logistic plans for the band’s and working closely with the surrounding team members. Alison’s role encompasses the Worldwide planning and implementation of release strategies, touring schedules and creative digital and social marketing strategies for the artist’s.

Prior to this, Alison was a Product Manager at SO Recordings (part of Silva Screen Group). Before leaving SO, Alison was leading the release strategies for the new album campaigns from Deaf Havana and Fenech-Soler. Alison’s role encompassed all stages of setting up releases, from the initial product set-up to developing and implementing the digital marketing campaigns for all artists on the SO Recordings rosta. During her time at SO, Alison worked closely with distribution partners to develop release strategies for the label’s artists across the UK, Europe and the US.

Alison is a regular commentator on the music business, contributing articles to Music Business Worldwide, Music Tank and Midem Blog. Previous public speaking has included panels and presentations for Liverpool Sound City, The Great Escape and Generator amongst others.