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This is an exciting time for Canadian music as the industry is experiencing tremendous growth at home and around the world. With both new and established music platforms continuing to flourish, there’s never been a more dynamic time to be involved with this business.

Nielsen Music has interviewed over 8,000 Canadian music fans over the past four years – Millennials, streaming music subscribers and festival attendees among them – to identify who they are, their habits and how their music consumption and spending levels have shifted in this ever-evolving environment. As the industry’s most trusted source for Canadian music consumer insights, we’re proud to share these highlights from our latest annual Canada Music 360 report.