Much of Patrick’s 25 years in the Vancouver Music Community has been spent overseeing Promotions and Publicity with Sony Music Canada. He also played a major role in the launching of Shore 104 FM as Music and Program Director for the station’s first 3 years. At Shore, Zulinov helped create initiatives such as the “Music Saves” campaign & the “Adopt An Instrument” program. Patrick is on the Board of Directors of the Music Heals Foundation and is also co-founder and organizer of the annual Music Therapy Ride which has raised over $1M for Music Therapy programs. He’s Director of Sync and Artist Relations with Hyvetown Music Publishing and Manages Western Canada for RPM Radio Promotion.