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Ruisrock Festival is one of the oldest annually organized rock festivals in the world established in 1970. The festival with capacity of 35 000 takes place in the Island of Ruissalo which is located in Turku, Finland. Mikko Niemelä has been working for Ruisrock Festival since 2006 and acts as a promoter of the festival being in charge of running the festival and the bookings of the event. 35 year old Niemelä lives in Helsinki and besides working for the festival industry he is an active DJ playing records weekly at the legendary Tavastia Club in Helsinki.