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Lara Baker is Marketing and Events Director for the Association of Independent Music (AIM) in the UK, the organisation that looks after over 600 of the World’s most successful and critically acclaimed independent record labels. Named in Music Week’s ’30 Under 30′ in 2014 and SheSaidSo’s Alternative Power List 2017, Lara delivers AIM’s year round programme of conferences, networking events and meetings designed to educate, empower and network those working in the independent sector.

In 2010 Lara introduced the AIM Independent Music Awards, designed to shine a much needed spotlight on the wealth of talent in independent music, an event which now attracts over 800 artists and professionals from across the Global independent sector with winners including Bjork, Skepta, Adele, Daughter, Billy Bragg, Stormzy, Frank Turner, FKA Twigs, Courtney Barnett, Wiley and numerous others.

An active member of the global organisation Women in Music, Lara is an advocate for women in music and better diversity across the music industry.  She organises an annual Women in Music conference in London, is on the steering committee for Music Week’s annual Women in Music Awards and is a member of UK Music’s Diversity Taskforce which is driving the industry towards a more inclusive and representative future.

Lara recently spent 3 months working in New York with sister organisation A2IM, developing an understanding of the US independent market.