Lucas Knoflach is Head of Artist & Label Service Germany and Project Manager at Sound Diplomacy in Berlin. He holds a degree in Marketing & Media Management from the Stockholm School of Economics and a degree in International Business from the Vienna School of Business and Economics. His journey in the music industry started at ink music in Vienna, where his main work was in course of the first edition of Waves Vienna in 2011. At ink music he also worked in booking and helped out with the everyday label business & PR. Next to his studies he began managing artists, currently working with two Canadian bands. Just before starting at Sound Diplomacy, he was program manager at Tech Open Air Berlin, Europe’s leading interdisciplinary technology festival.