Julia started organizing shows in her hometown Munich at age 16 and working as a tour manager just a couple of years later. In 2003, she joined the booking agency 2FORTHEROAD and became a full-time music business professional. Since 2005 she has been working for Melt! Festival as the head of artist liaison. In 2008, they also started Melt! Booking, promoting artists such as Skrillex, Robyn, M83, WhoMadeWho, Matthew Herbert and many more in Germany. On top of that, she also promotes Splash! Festival, Berlin Festival, MTV Mobile Beats, showcase festival First We Take Berlin and books artists for a corporate agency called Gemeinsame Sache.