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Jones & Co. was founded by Sheri Jones in 1993 as an artist management company representing fiddling sensation Ashley MacIsaac and iconic singer-songwriter Ron Hynes. Within two years of launching Jones & Co., Ashley MacIsaac had achieved domestic success and international acclaim and Sheri had formed strong and strategic business alliances. Wayne O’Connor was, and continues to be, an integral part of Jones & Co. in helping to build the artists’ live careers.

In 1997, the company launched its label division, turtlemusik, designed specifically as an outlet for its management roster. The label released Mary Jane Lamond’s first recording Suas e!, followed by Gordie Sampson’s debut recording, Stones. The label continues to release Jones & Co. artists’ recordings today.

Representing a busy and successful roster that included Mary Jane Lamond, Gordie Sampson, Kim Stockwood, Joel Plaskett, Damhnait Doyle, and Shaye; Sheri was content. In 2008, however, Jones & Co. took on its first new client in six years – David Myles. In the same year, Joel Plaskett launched a record label, New Scotland Records, and opened his Scotland Yard studio to assist indie artists in releasing their records and build on his production credits.

Realizing the time and focus necessary to maximize social media, Jones & Co. engaged the services of musician and contractor Lynn Daigle, and Jean Pitre, for online promotion and administration. The company also began working with graphic designer and website programmer, Mat Dunlap. In 2010, Sheri took on the role of mentor for Krista Keough through the Emerging Music Business Program. The mentorship was a success and for two years, Krista was responsible for funding applications for Jones & Co.

Also in 2010, Sheri and Gordie launched the Gordie Sampson Songcamp to mentor young writers. And, Sheri and David started the David Myles’ annual Singing for Supper Tour in support of New Brunswick Food Banks. Jones & Co. continues to play a pro-active and integral role in both of these initiatives. As a result of the Gordie Sampson Songcamp, the company took on three emerging artists – Mo Kenney, Molly Thomason, and Dylan Guthro.

Sheri introduced a Jones & Co. publishing division in 2011, and, in order to maximize on retail sales opportunities, created a distribution network of Canadian independent record stores the same year. It only made sense to include the releases of New Scotland Records, and to that affect, Jones & Co. formed a partnership with Songs For The Gang and together they launched the Independent Music Distribution Alliance Inc., a.k.a. TheIndieStore.com.

New to the Jones & Co. team, Grace Russell completed an Emerging Music Business Program mentorship with Sheri in 2013. A huge success, Grace now plays a crucial role as publicist for the company and is rapidly expanding into the world of marketing. Late in 2014, Nicole Curry joined Jones & Co. Nicole’s understanding of the music industry and her organizational skills make her a valued addition to the team.

Jones & Co. measures its success by the success of the artists it represents. To date, those artists have played thousands of gigs, won dozens and dozens of awards, have achieved gold and platinum selling records, hit top 10 radio chart positions, and have garnered domestic and international recognition.