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IFPI Music Consumer Insight Report – 2018

This report looks at how music soundtracks the many parts of our day and how this love of music is also driving fans’ growing adoption of technologies. From smartphones to smart speakers, music

is a force ushering in these connected devices that are being taken up globally.

As ever, local repertoire continues to dominate countries’ charts. There will always be something special about local music that speaks to us. In this interconnected world, country-specific genres, like K-Pop in Korea and música popular brasileira in Brazil, are not only embraced at home but are also beginning to find a broader global audience.

In this year’s report, for the first time, we take a close look at the exciting, evolving music markets in China and India. In both countries, music fans are highly engaged with licensed music and local music is flourishing.