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IFPI Music Consumer Insight Report – 2017

Based on research conducted by Ipsos Connect, this report examines the ways in which fans are engaging with recorded music across 13 of the world’s leading music markets.

Report highlights:

  • Fans worldwide are increasingly engaged with audio streaming:Globally, 45% are listening through a licensed audio streaming service (up from 37% in 2016). 90% of paid audio streamers listen to music using a smartphone.
  • Young fans remain highly engaged with music despite an abundance of competing media: 13–15 year-olds are highly engaged with music, with 85% using streaming services.
  • The ‘Value Gap’ persists: User upload video services, such as YouTube, account for the majority of on-demand streaming time yet do not return fair value to the music community. 85% of YouTube visitors use the site for music each month and 76% of YouTube visitors use it for music already known to them.
  • Copyright infringement remains a significant issue, with stream ripping the top source: 40% of consumers access unlicensed music, including 35% who stream rip music – 53% among 16-24 year-olds.