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Carsten Helmich has been the festival director and booker of the JUICY BEATS FESTIVAL since 1996.

He is also the CEO of Popmodern Veranstaltungs GmbH.

The JUICY BEATS FESTIVAL in Dortmund (Ruhr area) has 25,000 to 30,000 visitors annually, and is the biggest festival for electronic and alternative music in west Germany.

On 6 live stages and 14 dancefloors, the people get music from high noon to 4 am in one of the biggest garden parks in Europe.

Beside the big acts we are known as a festival where you find the hot upcoming acts. This year, for example, we have our own special Polish stage.